—— I will bring over a decade of marketing and growth experience to your organization. My superpower lies in bringing calm to chaos, honed in fast-paced startup environments.
Fractional Head of Growth/Marketing | Specializing in Climate & SDG-focused Startups and Nonprofits
I am a dedicated Fractional Head of Growth and Marketing, partnering with mission-driven startups and nonprofit organizations to strategically amplify their impact. With a deep-seated passion for sustainability and development goals, I specialize in:
→ Strategic Development: Crafting tailored marketing strategies that enhance visibility and drive meaningful change.
→ Team Leadership and Mentorship: Mentoring emerging teams and providing interim leadership to foster skills crucial for growth.
→ Program Implementation: Initiating and leading significant marketing programs that boost stakeholder engagement and organizational loyalty.
Through my work, I aim to transform potential into success by focusing on innovative, impactful strategies that resonate with target audiences and further organizational goals.
Led and implemented the digital marketing strategy of the entrepreneurship & education programmes during the COVID period, with a focus on designing and implementing creative growth strategies to reach programmes’ audiences in saturated markets.
Recruited to drive and implement the social media strategy of the group,and progressed into leading the creation of a social media department serving the group and its multiple brands.
Assisted the CEO in improving brand positioning for European markets.
Hired to oversee and implement Desigual’s social media strategy in the French market. 4 months later, I was leading 3 more key geographies (Global, Latam, Asia) across 15+ social media accounts in three languages (French, English, Spanish).
Responsible for supporting Facebook’s new and existing SMB EMEA advertisers & agencies with a focus on the French market but also supporting Spain and ROE teams.
Helped clients and agencies to develop and optimise campaign strategies based on their needs with a clear objective, maximizing their ROI.
Joined Home Online Spain to support supporting the French market’s growth with targeted marketing tactics.
Rolled out the email marketing for students and led the product marketing launch campaign of a new innovative product for the industry (customized book cover sleeves for one of the main products of the ranges, the civil code.)
—— Below is a brief overview of selected projects that I have led in various areas, along with their outcomes.
Empowering Visibility: Restructuring Brand Communication for Women as One
About the organization
Women as One is a non-profit organization dedicated to gender equality and the empowerment of women in medicine.
Problem Identification
The target audience of Women as One, primarily women in cardiology, had limited understanding of the organization’s offerings, resulting in underutilization of services and resources.
Objective
Enhance the organization’s market positioning and clarify its offerings to increase user engagement and utilization of both the talent directory and the programs’ applications.
Solution Process
Market Research:
→ Objective: To gauge current perception and awareness among the target audience.
→ Method: Conducted focus groups with women in the medical field across various geographies.
→ Outcome: Identified key misconceptions and lack of awareness about the resources offered.
Strategy Development:
→ Positioning: Revamped messaging across all communication channels to highlight key offerings and value propositions.
→ Content Strategy: Overhauled web and print content to ensure clarity and consistency.
→ Webinars: Launched a series of webinars to showcase the talent directory, increasing visibility and user interaction.
Budget Constraints:
Issue: Limited funds necessitated highly efficient use of resources.
↪ Solution: Optimized advertising spends and focused on high-impact, low-cost strategies such as organic growth tactics and targeted webinars.
Team Training:
Issue: The existing team needed guidance on effectively communicating the value of Women as One.
↪ Solution: Developed and led training workshops to educate the team on new positioning strategies, ensuring consistent and compelling communication.
Key Results
Webinars designed to showcase resources saw an 72% attendance rate, significantly boosting user involvement and satisfaction
Post-campaign surveys indicated a 60% improvement in the target audience's understanding of what Women as One offers.
Optimizing Operations: Implementing Microsoft 365 at Women as One
About the organization
Women as One is a non-profit organization dedicated to gender equality and the empowerment of women in medicine.
Problem Identification
Women as One operated remotely but lacked integrated online communication tools, leading to inefficiencies and high operational costs due to the use of multiple disconnected tech solutions.
Objective
Reduce operational costs and streamline processes by restructuring the organization’s technology stack with the implementation of Microsoft 365.
Solution Process
Process:
→ Tech Stack Audit:
→ Implementation of Microsoft 365:
▫ Selected Microsoft 365 for its comprehensive suite of tools that support seamless communication and collaboration.
▫ Phased out redundant tools and migrated essential data and processes to Microsoft 365.
▫ Trained staff on utilizing Microsoft 365 to its full potential, focusing on Teams for communication and SharePoint for document management.
Challenges:
→ Resistance to Change:
→ Data Migration:
Key Results
Achieved a 58% reduction in operational costs by eliminating redundant tools and consolidating processes.
Enhanced collaboration among team members, evidenced by a 50% reduction in the time taken to complete collaborative projects.
Enhanced Security and Compliance: Centralized data management improved data security and compliance with industry standards.
Streamlining Operations: Integrating a Unified CRM Platform for Clean Cities
About the organization
Clean Cities is a new European movement, backed by Transport & Environment, which aims to encourage cities to transition to zero-emission transport by 2030
Problem Identification
The client needed a new, user-friendly Customer Relationship Management (CRM) system capable of consolidating multiple communication functions into a single platform, while also providing enhanced analytics and GDPR compliance.
Objective
Reduction in time spent on communications tasks and data management per team member per month.
Solution Process
→ Technical Audit:
→ Team Interviews:
→ Vendor Selection Process:
→ Contract Negotiation and Onboarding:
Challenges:
→ Budget Constraints:
→ Technical Proficiency Variance:
Key Results
40% reduction in time spent on communications and data management tasks per team member.
High user satisfaction scores post-training, with 90% of the team confident in using the new system.
Achieved a 100% adoption rate within the first month after the training sessions.
Proactive Reputation Management: Crafting Mantu’s Online Monitoring Platform
About the organization
Clean Cities is a new European movement, backed by Transport & Environment, which aims to encourage cities to transition to zero-emission transport by 2030
Problem Identification
Mantu needed a robust system to monitor online mentions comprehensively on two targeted platforms to quickly respond to reputation risks and manage its public image actively.
Objective
Develop a platform capable of crawling 100% of online mentions to enhance reputation management and mitigate potential risks.
Solution Process
Platform Development:
Challenges:
Key Results
Achieved 100% coverage in online mention monitoring, significantly reducing the risk of reputation damage.
Gained valuable insights into public perception, allowing for more informed strategic decisions.
Centralizing Influence: Establishing Mantu’s Dedicated Social Media Department
About the organization
Mantu is an independent global consulting player. They connect and power companies with leading teams and technology to succeed faster and sustainably.
Problem Identification
#1. Resource Scarcity: Mantu lacked the necessary staffing resources to support the diverse social media strategy needs of its group’s brands, hindering effective communication and strategic alignment.
#2. Inadequate E-Reputation Management: The group needed to enhance its investment in social media to effectively monitor and manage its online reputation. The absence of a dedicated department made it challenging to maintain oversight and respond proactively to reputation issues.
Objective
Establish a centralized social media department to efficiently support all brands within the group with their social media needs and to proactively manage the group’s e-reputation through systematic monitoring and strategic responses.
Solution Process
→ Department Establishment:
→ Operational Setup:
→ Strategic Implementation:
Challenges:
→ Leadership Conviction:
→ Budget Constraints:
→ Integration and Adoption:
Key Results
Successfully staffed the social media department, leading to a 50% improvement in response capability across all brand strategies.
Achieved a 35% reduction in overall social media management costs through centralized operations and strategic resource allocation.
Elevated stakeholder satisfaction with social media outcomes, reflecting better brand representation and proactive reputation management.
About the organization
Mantu is an independent global consulting player. They connect and power companies with leading teams and technology to succeed faster and sustainably.
Problem Identification
There was a significant communication gap and misalignment between the Marketing and Recruitment departments, primarily due to discrepancies at the leadership level, which impeded operational efficiency.
Objectives
#1. Identify and address the pain points causing disconnection and misalignment between the Marketing and Recruitment departments.
#2. Develop and implement new processes to facilitate smooth, efficient collaboration between the two departments.
#3. Leverage leadership skills and ally strategies within the HR department to foster a collaborative environment.
Solution Process
→ Pain Point Identification:
→ Process Re-engineering:
→ Strategic Implementation:
→ Leadership and Ally Strategy Implementation:
Key Results
Fostered a more inclusive and cooperative company culture as evidenced by a 50% decrease in inter-departmental conflicts and complaints.
Increased Inter-Departmental Communication: Doubled the instances of inter-departmental communications, which led to more cohesive project management and alignment on objectives.
Doubled the instances of inter-departmental communications, which led to more cohesive project management and alignment on objectives.
Organic Outreach Success: EIT Climate-KIC’s Social Media Strategy for the Pioneers Program
About the organization
EIT Climate–KIC is Europe’s leading climate innovation agency and community, bridging the gap between climate commitments and current reality.
Pioneers into Practice, an EIT Climate-KIC programme, equips participants with practical tools needed to become the next generation of climate innovators and help to reach a net-zero society.
Problem Identification
Enhance program awareness and boost applications using a limited budget for paid promotions.
Objective
Significantly increase the visibility and appeal of the EIT Climate-KIC Pioneers program through an organic social media campaign that highlighted positive testimonials, articles, and videos from past participants.
Solution Process
→ Campaign Planning:
→ Execution:
→ Engagement Tactics:
Challenges:
→ Resource Limitations:
Key Results
Achieved an organic reach of over 18,946 social media users across Facebook, Twitter, and LinkedIn.
#YourPathYourFuture alone recorded 88% positive mentions, reflecting successful communication about the program’s impact.
The campaign directly contributed to a noticeable increase in program applications, from 630 in the previous year to 758, indicating a year-over-year improvement of over 20%.
—— From employee to external partner, my commitment and engagement remain the same. I aim for excellence in everything I do.
—— You might not need full-time or long-term advisory support, or be ready to hire a full-time employee, but are looking for a part-time partnership or temporary collaboration. With my services, you will have the opportunity to design an ideal, flexible partnership.
For who?
My Fractional CMO service is designed for small to mid-sized organizations and startups in need of expert marketing leadership without the commitment of a full-time executive.
→ Nonprofit Organizations In Climate
My Fractional CMO/Head of Growth services are a perfect match for climate-focused nonprofit organizations seeking to expand their impact. I provide strategic marketing leadership and growth strategies that are crucial in advancing your environmental mission, ensuring your message resonates powerfully with your audience and stakeholders.
→ Startups Pre-Seed, Seed, Series A In Climate
For climate-centric startups in their nascent stages, my Fractional CMO/Head of Growth services are designed to catalyze growth and establish a strong market presence. I help you navigate the complexities of early-stage development, building solid marketing processes, running first experimentations and guiding you through critical growth phases to make a substantial environmental impact.
→ SDGs Focused Organisations
I specialize in crafting and executing growth and marketing strategies that align with your sustainability objectives, enhancing your ability to meet these ambitious goals and effectively communicate your commitment to a global audience.
When to Seek My Expertise
This service is ideal for businesses looking to scale, needing to refine their marketing strategy, or seeking to bridge a leadership gap in their marketing team.
→ Support For Businesses Not Ready For Full-Time Hire
Ideal for organizations that require expert marketing leadership but are not yet prepared to commit to a full-time executive position.
→ Building Marketing Functions From Scratch
Assisting organizations in establishing their marketing department, setting up processes, and laying down strategic foundations from the ground up.
→ Mentoring Junior Teams
Offering temporary senior leadership to mentor and upskill junior marketing teams, fostering talent development within your organization.
→ Temporary Leave Coverage
Offer a reliable solution for covering critical periods such as maternity or sick leave, ensuring continuity in your marketing leadership.
For who?
My Interim CMO / Head of Growth service is ideal for organizations seeking expert leadership to bridge a gap in their team, undergoing transitions (maternity leave, sick leave, marketing function creation), in need of specialized skills to boost growth, or looking to implement strategic marketing changes without the long-term commitment of a full-time executive.
→ Nonprofit Organizations In Climate
For climate-focused nonprofits, my Interim CMO/Head of Growth service provides seasoned leadership to navigate the unique challenges of environmental advocacy. I bring strategic marketing insights and growth tactics to amplify your message, engage donors and stakeholders, and drive impactful change.
→ Startups Pre-Seed, Seed, Series A In Climate
I offer the strategic guidance and hands-on leadership necessary to navigate early growth stages, build brand presence, and establish a strong market position in the competitive climate sector.
→ SDGs Focused Organisations
Organizations dedicated to achieving Sustainable Development Goals can leverage my Interim CMO/Head of Growth service for strategic marketing and communications leadership. I help align your growth strategies with SDG objectives, ensuring your marketing and communications efforts effectively communicate your commitment to global sustainability.
When to Seek My Expertise
This service is ideal for businesses looking to scale, needing to refine their marketing strategy, or seeking to bridge a leadership gap in their marketing team.
→ Support For Businesses Not Ready For Full-Time Hire
Ideal for organizations that require expert marketing leadership but are not yet prepared to commit to a full-time executive position.
→ Building Marketing Functions From Scratch
Assisting organizations in establishing their marketing department, setting up processes, and laying down strategic foundations from the ground up.
→ Creating Marketing Function Foundations And Team Transition
Assist in building the marketing function foundation, recruit the future marketing team, and facilitate a smooth handover to ensure long-term success.
→ Temporary Leave Coverage
Offer a reliable solution for covering critical periods such as maternity or sick leave, ensuring continuity in your marketing leadership.
For who?
→ Nonprofit Organizations In Climate
My Martech Advisory and Support services are ideally suited for climate-focused nonprofit organizations looking to leverage the latest marketing technologies. I provide expert guidance in selecting and utilizing the right Martech tools to effectively communicate your environmental mission, engage supporters, and amplify your impact.
→ Startups Pre-Seed, Seed, Series A In Climate
For climate-focused startups in early growth stages, my Martech Advisory and Support services are essential in building a robust digital presence. I assist you in navigating the Martech landscape, ensuring you have the best tools and strategies to effectively market your innovative solutions and establish a strong foothold in the competitive climate sector.
→ SDGs Focused Organisations
Organizations pursuing Sustainable Development Goals (SDGs) will find my Martech Advisory and Support services invaluable. I specialize in advising on and implementing Martech solutions that enhance your marketing efforts, ensuring your message about global sustainability resonates across marketing and communications channels and reaches a wider audience.
Why launch an Employee Advocacy Program?
Together, let’s create a positive impact and propel your organization to new heights of growth and success.
→ Solving Disconnected Tech Stack Issues
Identify and remedy the gaps in your current Martech stack that lead to inefficiencies or data silos.
→ Budget-Friendly Solutions
Develop cost-effective Martech strategies that maximize your budget without compromising on functionality and results.
→ Scalable Martech Solutions
Plan and implement Martech solutions that can grow with your business, ensuring long-term viability.
→ Choosing The Right Tools
Select the best Martech tools suited to your business needs from a wide range of options.
→ Integration Strategies
Seamlessly integrate various Martech tools with your existing systems for enhanced efficiency and to address issues of a disconnected tech stack.
For who?
This service is ideal for organizations seeking to leverage their greatest asset – their employees – in amplifying their brand’s reach and authenticity. It is perfect for organizations that value internal engagement and are looking to transform their workforce into brand ambassadors on social and professional networks.
→ Nonprofit Organizations In Climate
My Employee Advocacy Program is a powerful tool for nonprofit organizations in the climate sector, designed to harness the passion and knowledge of your team to amplify your environmental message. I help turn your dedicated staff into effective brand advocates, extending your reach and impact through their social media platforms.
→ Startups Pre-Seed, Seed, Series A In Climate
For climate-focused startups at the early stages of growth, my Employee Advocacy Program offers a unique way to boost your brand’s visibility and credibility. I empower your enthusiastic team to share your innovative vision and achievements, leveraging their networks to attract investors, partners, and customers.
→ SDGs Focused Organisations
Organizations dedicated to Sustainable Development Goals (SDGs) will find my Employee Advocacy Program instrumental in spreading their sustainability message. I enable your employees to become vocal ambassadors of your SDG commitments, effectively engaging their networks to drive awareness and action.
Why launch an Employee Advocacy Program?
Together, let’s create a positive impact and propel your organization to new heights of growth and success.
→ Showcasing Organizational Expertise
Increase visibility and demonstrate your organization’s expertise through content created by your experts.
→ Leveraging Team For Brand Ambassadorship
Help your team become brand ambassadors while also upskilling them in using social media for their career development.
→ New Talent Growth Levers
Utilize the program as a lever to attract new talent by sharing insights and experiences from your current team members.
→ Sales Enablement
Equip your sales team with resonant content, aiding in lead generation and conversion.
→ Authentic Brand Representation
Use authentic voices from within the company to build trust and credibility in the mark