Stop resetting your marketing every quarter

I help impact startups (Seed to Series A) clarify rebuild and structure what's underneath, build repeatable systems, and document everything. Your team can scale without constant resets

They have trusted me with their goals.

The real problem fractional CMOs solve

Most organizations don’t need more ideas. They need someone accountable for direction. A Fractional CMO exists to stop the drift and create leverage.

Too many initiatives running in parallel, no clear priorities Channels operating independently instead of as a system Tools implemented without clear ownership or governance Reporting exists, but doesn’t support real decisions Marketing performance depends on individuals, not systems Team can execute, but lacks strategic direction and sequencing

🧊

Function appears stable.

One isolated issue is normal in growing teams.

Who is this for?

If you are pre-launch or building everything from scratch, see: Founding Marketing support

CEOs, COOs and CMOs
SMBs, and startups with existing activity
Organizations with channels, tools or teams, but no clear system
Teams feeling that marketing is busy but not decisive

Hands-on marketing leadership, not advice, not just execution

I don’t replace your team. I structure and lead it. Marketing becomes a function, not a collection of tasks.
I take ownership of:

Direction → What marketing should focus on (and what to kill)

Prioritization → How to decide when everything feels urgent

Decision quality → Strategy that survives founder intuition and team turnover

Team enablement → Making your marketers effective, confident, and autonomous

How it works

My Fractional CMO solution

Every organization is different, so my Fractional CMO solution is adapted to your context. Here’s how we start:

Discovery call (free)

Strategic & diagnostic audit

Engagement details

Engagement kickoff

Step 1.
Clarity sprint

5000€

Every Fractional CMO engagement begins with a paid clarity sprint.

Why mandatory?
Because most organizations don’t need a fractional CMO. They need something else (better positioning, a tech stack fix, a hiring plan). I won’t take your money if you’re not the right fit.

This works (don't touch it)
This is broken
This should be killed immediately
This is your 90-day focus
Recommended engagement model: Fractional CMO, Advisory, Founding Program, or "you don't need me yet"

What you get even if we don’t work together:
A clear map of what’s broken and what to fix first.

Step 2.
Advisory + Execution

Custom

This is ongoing leadership, not a project.

Minimum duration: 3 months
Time commitment: 1-3 days/week. Defined upfront based on your stage, team size, and needs.
Billing: Weekly invoicing (based on agreed monthly volume)
Flexible volume within agreed range
No surprise scope creep

What it's like to work with me

We hired Justine to assess our remote team's CRM needs, scope out the best solutions and give us the tools and confidence to actually use it. Justine is absolutely meticulous - not only does she know the technical elements inside/out, she is an exceptional project manager, seeing every element through from start to finish and communicating clearly along the way. Migration projects are famously tricky and stressful, but I can honestly say it didn't feel that way under Justine's calm, solution-focused and detail-oriented leadership. She also thinks outside of the box and really engages with how a team/organisation is operating and takes a huge amount of initiative to make sure the right people are involved at the right time. To summarise: Justine is fab. She knows her stuff and is a pure professional. I wholeheartedly recommend her!

Working with Justine on our e-commerce brand's rebranding was transformative. Justine didn't just lead the project; she had the unique ability to translate our vision into a captivating visual identity that was then masterfully applied across our website and social media. Her deep expertise in marketing and communication brought our brand to life. The professionalism, creativity, responsiveness and technical skills Justine brought to the table were pivotal in the project's success. I very much hope highly recommend Justine for any brand looking to elevate their market presence. Bravo Justine

We hired Justine to support marketing and digital efforts for our start up organization. What I could not have expected is that she would completely transform the way we operate. Justine possesses an impressive combination of a strategic mindset and incredibly detailed execution. She's highly analytical, hyper organized and wonderfully creative. She's also scrupulously fair and thoughtful, which stands out as being exceptional for a contractor. Any organization would be lucky to have her keen eye and deep well of experience at their disposal. I know we are!

It’s rare that you come across standout talent like Justine. ‘Ridiculously efficient’ is the phrase that comes to my mind when I think about our work together. Justine expertly filled the role of social media strategist for my digital team. I had the pleasure of working with Justine for 1,5 year, collaborating on several projects. Her ability to juggle multiple projects is impressive as is her solid work ethic. She is a dedicated, forward-thinking with a strong hand-on mentality. And ofcourse her enthusiasm is a true asset to the team. As a team member or a manager, Justine earns my highest recommendation. Any company will be lucky to have her!

We have worked with Justine on several projects (selecting and introducing a new CRM, then a project and task management solution) and have really enjoyed the collaboration. Justine is really proactive, systematic and focused on our needs. I can highly recommend her for this kind of projects, and would like to thank her for her invaluable support. Merci beaucoup!