Services

Fractional CMO/Head of Marketing for mission-driven teams

Clarity, leadership, and systems so your team can execute and grow, without hiring full-time.

They have trusted me with their goals.

When organizations hire a Fractional CMO

You know you need leadership, but you don’t want to commit to a full-time hire (yet).

“You hired junior/mid-level marketers at the beginning and now need seniority to polish strategy and mentor the team.”

“As a CEO/founder, you’re doing it all, including marketing, but now you’re ready to onboard someone to take over.”

“You know you need leadership, but you don’t want to commit to a full-time hire (yet).”

“You need to build a marketing engine from scratch, from strategy to execution.”

“You’re looking for someone who has already built a marketing function 0→1 (strategy, execution, recruitment, budgeting).”

“You’re expanding into Europe or North America and need localized strategy plus GDPR awareness.”

If you recognized yourself in even one of these points, then a Fractional Head of Marketing could be the right fit for your stage.

How it works

My Fractional CMO solution

Every organization is different, so my Fractional CMO solution is adapted to your context. Here’s how we start:

Discovery call (free)

Strategic & diagnostic audit (optional)

Model selection & engagement details

Engagement kickoff

Engagement models

The audit defines the best engagement model for your situation

Model 1.
Marketing advisory

Best for:

Growing teams with junior/mid-level marketers.
For teams with marketing resources already in place, seeking clarity, strategic focus, and expert perspective.

Starts at 0.5 day / week

Model 2.
Advisory + Execution

Best for:

For organizations and teams needing an embedded marketing leader to steer, structure, and scale their marketing strategy and daily operations.

Starts at 2.5 day / week

Model 3.
Senior Founding Marketer

Best for:

For organizations needing to build their marketing and growth functions from 0.

Starts at 1 day / week

What it's like to work with me

We hired Justine to assess our remote team's CRM needs, scope out the best solutions and give us the tools and confidence to actually use it. Justine is absolutely meticulous - not only does she know the technical elements inside/out, she is an exceptional project manager, seeing every element through from start to finish and communicating clearly along the way. Migration projects are famously tricky and stressful, but I can honestly say it didn't feel that way under Justine's calm, solution-focused and detail-oriented leadership. She also thinks outside of the box and really engages with how a team/organisation is operating and takes a huge amount of initiative to make sure the right people are involved at the right time. To summarise: Justine is fab. She knows her stuff and is a pure professional. I wholeheartedly recommend her!

Working with Justine on our e-commerce brand's rebranding was transformative. Justine didn't just lead the project; she had the unique ability to translate our vision into a captivating visual identity that was then masterfully applied across our website and social media. Her deep expertise in marketing and communication brought our brand to life. The professionalism, creativity, responsiveness and technical skills Justine brought to the table were pivotal in the project's success. I very much hope highly recommend Justine for any brand looking to elevate their market presence. Bravo Justine

We hired Justine to support marketing and digital efforts for our start up organization. What I could not have expected is that she would completely transform the way we operate. Justine possesses an impressive combination of a strategic mindset and incredibly detailed execution. She's highly analytical, hyper organized and wonderfully creative. She's also scrupulously fair and thoughtful, which stands out as being exceptional for a contractor. Any organization would be lucky to have her keen eye and deep well of experience at their disposal. I know we are!

It’s rare that you come across standout talent like Justine. ‘Ridiculously efficient’ is the phrase that comes to my mind when I think about our work together. Justine expertly filled the role of social media strategist for my digital team. I had the pleasure of working with Justine for 1,5 year, collaborating on several projects. Her ability to juggle multiple projects is impressive as is her solid work ethic. She is a dedicated, forward-thinking with a strong hand-on mentality. And ofcourse her enthusiasm is a true asset to the team. As a team member or a manager, Justine earns my highest recommendation. Any company will be lucky to have her!

We have worked with Justine on several projects (selecting and introducing a new CRM, then a project and task management solution) and have really enjoyed the collaboration. Justine is really proactive, systematic and focused on our needs. I can highly recommend her for this kind of projects, and would like to thank her for her invaluable support. Merci beaucoup!

Success stories

A selection of success stories

Rebuilt brand narrative through modular messaging & UX alignment

May 5, 2025

Created two marketing departments to drive growth autonomously

April 20, 2025

Refined initiative messaging to strengthen stakeholder engagement

April 20, 2025

Sustained team performance through organizational restructures

April 20, 2025

Led social rollout of a global brand repositioning

April 19, 2025

Deployed a project visibility system to improve leadership alignment

April 17, 2025

FAQ

How does billing work?

I invoice by hours. Retainers are calculated based on estimated hours per month.
Invoicing by hours enables you to upgrade or downgrade the support you need as you see fit and manage your budget with flexibility.
You will receive your invoice on a weekly basis, but payments are due at the end of each month.

What if we don’t fit?

We can stop the collaboration at any time. The audit period is a great way to test the fit before committing to a long-term engagement.

Is the audit mandatory?

No, but it’s highly recommended, especially if your team doesn’t have a senior marketing background. The audit ensures clarity, alignment, and a structured action plan before diving into execution.

Can I have the audit only?

Yes. The audit includes findings and a 6–12 month roadmap that you can implement with your own team, freelancers, or another partner.

How long can I contract your service?

As long as you need. Typical engagements last 6–12 months, but I also work on shorter or longer engagements depending on your stage and goals.

What is the difference between a Fractional CMO and a marketing consultant?

A Fractional CMO is not just an advisor, I take ownership of your marketing strategy, team, and execution like an in-house CMO, but on a part-time basis. A consultant usually delivers advice or projects, while a Fractional CMO provides ongoing leadership and accountability.

Why hire a Fractional CMO instead of a full-time CMO?

Hiring a full-time CMO can cost €120,000+ per year. A Fractional CMO gives you access to senior-level expertise for a fraction of the cost, with the flexibility to scale support up or down as you grow.

Do you work remotely or onsite?

I work remotely first, but I’m available for onsite workshops in Europe and North America when needed. This makes the model cost-efficient and flexible, while still allowing in-person engagement.

What industries do you specialize in?

I specialize in mission-driven organizations:

Climate & sustainability
Health & wellbeing
SMBs and SDG-oriented startups

I also support Seed to Series A startups and SMBs in Europe and North America who need growth strategy and marketing leadership.

Can you also manage my marketing team or freelancers?

Yes. As a Fractional CMO, I can recruit, onboard, and mentor junior marketers, and manage freelancers or agencies. You don’t just get strategy, you also get someone to make sure execution happens the right way.

Bringing fresh insights to the table.

What's blocking growth?

Save time and costs with strategic marketing advisory and execution

Whether you’re a Seed stage founder, a Series A startup or a SMB organization ready to scale, I can help you build marketing clarity and growth without the cost of a full-time hire.

Fractional CMO/Head of Marketing for mission-driven teams

They have trusted me with their goals.