Build your first marketing system in 6 months. Without the €60K hiring mistake.

Work 1-on-1 with me to build your V1 marketing foundation, positioning, first channel, measurement, and documentation. Structured sprints. Clear handoff. Ready to hire or scale.

They have trusted me with their goals.

The real problem at 0→1

Most startups don’t fail because they lack ideas.
They fail because they execute before deciding.

The €60k mistake: Hiring a marketer before you have a system. They step into chaos, spend months "figuring it out," leave. You're back at zero, minus time and budget.

Launch channels before clarifying positioning, messaging, and value proposition Hire execution before leadership (too junior, too soon) Founder-dependent selling or acquisition Outsource strategy before discovery is complete (agencies optimized for scale) Confuse activity with traction (motion without learning) Accumulate tools without systems or ownership

🧊

Foundation looks mostly intact.

A single signal here is common. It’s usually fixable before it becomes expensive.

Who is this for?

If you already have a marketing team or a GTM engine, this is not the right engagement. See: Fractional CMO support

How it works

The Seedli 0→1 Founding Marketing Program

This is a fixed engagement with a clear operating model.

Duration

6 months (fixed) + clarity sprint

Cadence

Bi-weekly sprints

Format

• 1 working session per sprint
• 1 async decision + review loop

Total

12 sprints. No ambiguity.

Here's exactly what the program look like

Pre-work: Clarity sprint

2-4 weeks

Before the 6-month program starts, we run a 2-week diagnostic to assess your market position, internal marketing operations, and structural readiness.

What's included

Before committing to the full 6-month program, we run a 2-week diagnostic sprint to determine if you’re ready and what needs to be built. I audit your current marketing reality, what exists, what’s broken, what’s missing and map the structural gaps. By the end, you get a clear assessment: are you ready for a full system build, or do you need to fix something else first? This sprint also serves as our working relationship test, if we’re not aligned, we find out in 2 weeks, not 2 months.

Phase 1. Context and direction

Sprints 1–4

Objective: Decide what not to do.
Decide who you’re for, what you’re saying, and which channel to bet on.

What's included

Positioning hierarchy (customers ≠ investors ≠ partners)
ICP sequencing (now / next / later)
Messaging spine (system, not copywriting)
Channel hypotheses (maximum 2)
Success criteria and decision rules

CHECKPOINT: If there is no clear directional signal, we pause. We do not push execution through unclear foundations.

Phase 2.Signal and system

Sprints 5–8

Objective: Prove one channel can work repeatably.
Prove the channel works repeatably and document what’s driving results.

What's included

Structured experiments on 1 primary + 1 secondary channel
Message refinement based on real signal
Minimal marketing stack (learning-only, no sprawl)
Process documentation built alongside execution

CHECKPOINT: If no repeatable signal exists, we stop expansion, not effort.

Phase 3. Independence and transition

Sprints 9-12

Objective: Remove me from the system.
Remove myself from the system so marketing runs without you.

What's included

Full marketing documentation
Team training or hiring roadmap
Transition planning
30-day post-handoff support

After 6 months you choose one path

Option 1. Scale to Fractional CMO

I stay, but shift from build to optimize. 1-3 days/week ongoing leadership.

Option 2: Hire internally

I support onboarding, handoff documentation, and first 30 days.

Pricing

Everything is designed so someone else can take over without rebuilding from scratch.

Step 1.
Clarity sprint

6000€

What you get

1 x workshop
Market & competitive positioning review
Internal process audit
Existing collateral & asset review
Internal documentation gap analysis
Custom 6-month action plan

Step 2.
Operator

5000€/mo

What you get

Messaging system

Channel strategy

Structured experiments logs

Minimal marketing system documentation

Basic performance dashboard

Transition package

What it's like to work with me

We hired Justine to assess our remote team's CRM needs, scope out the best solutions and give us the tools and confidence to actually use it. Justine is absolutely meticulous - not only does she know the technical elements inside/out, she is an exceptional project manager, seeing every element through from start to finish and communicating clearly along the way. Migration projects are famously tricky and stressful, but I can honestly say it didn't feel that way under Justine's calm, solution-focused and detail-oriented leadership. She also thinks outside of the box and really engages with how a team/organisation is operating and takes a huge amount of initiative to make sure the right people are involved at the right time. To summarise: Justine is fab. She knows her stuff and is a pure professional. I wholeheartedly recommend her!

Working with Justine on our e-commerce brand's rebranding was transformative. Justine didn't just lead the project; she had the unique ability to translate our vision into a captivating visual identity that was then masterfully applied across our website and social media. Her deep expertise in marketing and communication brought our brand to life. The professionalism, creativity, responsiveness and technical skills Justine brought to the table were pivotal in the project's success. I very much hope highly recommend Justine for any brand looking to elevate their market presence. Bravo Justine

We hired Justine to support marketing and digital efforts for our start up organization. What I could not have expected is that she would completely transform the way we operate. Justine possesses an impressive combination of a strategic mindset and incredibly detailed execution. She's highly analytical, hyper organized and wonderfully creative. She's also scrupulously fair and thoughtful, which stands out as being exceptional for a contractor. Any organization would be lucky to have her keen eye and deep well of experience at their disposal. I know we are!

It’s rare that you come across standout talent like Justine. ‘Ridiculously efficient’ is the phrase that comes to my mind when I think about our work together. Justine expertly filled the role of social media strategist for my digital team. I had the pleasure of working with Justine for 1,5 year, collaborating on several projects. Her ability to juggle multiple projects is impressive as is her solid work ethic. She is a dedicated, forward-thinking with a strong hand-on mentality. And ofcourse her enthusiasm is a true asset to the team. As a team member or a manager, Justine earns my highest recommendation. Any company will be lucky to have her!

We have worked with Justine on several projects (selecting and introducing a new CRM, then a project and task management solution) and have really enjoyed the collaboration. Justine is really proactive, systematic and focused on our needs. I can highly recommend her for this kind of projects, and would like to thank her for her invaluable support. Merci beaucoup!