The organization
Mantu – Private Consulting Group – Global | 10,000+ employees | Present in 60+ countries | 1,500+ external clients | €1B revenue
The challenge
Mantu’s internal brands needed centralized social media support. With only a one-person team, the company lacked a structured function to meet strategic and operational needs across 60+ countries.
The solution
I pitched, launched, and led the creation of a centralized social media department to serve the group’s B2B and B2C brands, including SaaS, events, and marketplace businesses, among others:
- Defined team structure, roadmap, and service offering for brand partners
- Hired and trained an international team to deliver consistent output
- Implemented content systems and processes to streamline delivery
- Developed reporting models to track engagement and brand equity
- Partnered with HR and recruitment teams to align marketing initiatives with hiring objectives and strengthen the company’s employer brand
🩵 Impact
- Launched a fully functional department in under 12 months
- Developed a clear service offering and internal collaboration model
- Enabled alignment and support across 6 B2B/B2C brands globally
- Scaled content ops across paid and organic channels
Highlights
- Demonstrated intrapreneurship within a large corporate structure
- Built a scalable in-house agency model within a global organization
- Proved the strategic value of structured brand support at scale
- Elevated social from tactical execution to strategic brand pillar
