SaaS & Education
Early-stage nonprofit
U.S.-based
~10 employees
Challenge
Although the platform had growing sign-ups, engagement remained low, users weren’t exploring content or returning. Leadership considered adding new features to increase activity but lacked a clear understanding of user friction points.
Solution
I optimized what was already there and added engagement features. This involved a full-stack growth approach:
- Streamlined the UX to simplify navigation and reduce friction
- Redesigned the content offering strategy to align with user intent
- Implemented community-building tactics to boost organic sharing
- Ran CRO experiments across key touchpoints
Impact
01.
Increased average session time by 50%
02.
Drove more organic peer invites, growing user base cost-effectively
Highlights:
- Achieved significant engagement gains with minimal product changes
- Demonstrated the value of iterative, data-led optimizations
- Built a sustainable engagement loop between product and content
