
Radar Climat is Now Live: Your Go‑To Climate Awareness Toolkit
Radar Climat: A new French chill guide to learn and act on climate.
Justine Herlin is a Fractional CMO and Marketing Ops strategist with over a decade of experience scaling impact-driven organizations across Europe, the U.S., LATAM, and Asia. She specializes in building marketing foundations from the ground up, combining strategic clarity, lean systems, and cross-functional execution.
Justine has led growth, brand, and operations initiatives at organizations such as Mantu, Women as One, Climate-KIC, and Seedli. Her work spans sectors including consulting, education, climate innovation, and health equity. With deep experience in martech, CRM, and team building, she helps teams unlock efficiency and scale sustainably.
Originally trained in international business and marketing, Justine thrives at the intersection of structure, storytelling, and strategy. When she’s not streamlining marketing ecosystems, you’ll find her hiking, reading, tending to her garden, or hitting the gym.
Tools, tales, and takeaways worth exploring

Radar Climat: A new French chill guide to learn and act on climate.

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The organization Women as One | U.S.-based Nonprofit | SaaS & Education | ~10 employees Summary Built a modular messaging system and applied it through

Rolled out a centralized project management system to improve oversight and coordination across teams.

Built an inbound and social strategy to strengthen talent visibility across a multi-brand portfolio.

Executed integrated marketing to exceed participation goals for an online climate hackathon.

Consolidated fragmented communication tools into a single CRM to enhance analytics and reduce operational overhead.

Created and scaled a full-service department to support paid and organic content for 6 internal brand.

Laid the groundwork for scalable growth by implementing systems, tools, and performance workflows.

Reimagined platform experience to improve user engagement and build community participation.
Seedli helps Seed & Series A startups, SMBs, and nonprofits in Europe and North America scale through Fractional CMO services, MarTech advisory, and sustainable marketing resources. I specialize in growth operations, GDPR-compliant tools, and ethical marketing practices.
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