Stop second-guessing your marketing decisions.
Advisory for first-time marketing leaders who need to make the right foundational calls—fast. One sprint. One decision. Zero ambiguity.
For marketers suddenly owning marketing at seed-stage startups
They have trusted me with their goals.
You're making decisions that could cost you 6 months and $50K if you get them wrong.
First-time marketing leaders don’t fail because they can’t execute. They fail because they make 3-5 foundational decisions wrong in the first 90 days, and those mistakes become permanent.
One sprint. One decision. Documented and actionable.
- Timeline: 1-2 weeks per sprint
- Format: Async + 2-3 focused sessions
- Outcome: You make the call. We make sure it’s the right one.
What you get:
- A clear answer to a defined marketing question → Not vague brainstorming. A structured recommendation you can implement immediately.
- Decision criteria for what’s next → Know exactly what success looks like and when to pivot.
- Reusable documentation→ Share it internally. Use it to onboard your first hire. Reference it in 6 months when priorities shift.
Example topics:
- Positioning and narrative: what story sells, what doesn’t
- Channel sequencing: what to launch first, what to defer
- Early GTM structure: how to organize without over-engineering
- Tool and stack decisions: what you need now vs. later
- Experiment design: how to know if it’s working
- First hire prep: what to document before you post the role
Define the problem
What's the specific decision you need to make? If it's not clear, we don't start.
Run the sprint
Context review → Structured analysis → Clear recommendation → Decision criteria
Decide what's next
Implement independently, run another sprint on a new topic, or escalate to Founding Marketing or Fractional CMO if you need ownership, not just advice.
Who is this for?
First-time marketing leaders who own the outcome but have never built 0→1.
- You need this if:
- You're the first or solo marketing hire at a seed-stage startup
- You were promoted into ownership without prior 0→1 experience
- Your job is to decide, not just execute
- You need structured support, not open-ended mentoring
- This is not for you if
- You need someone to own marketing end-to-end (that's Fractional CMO)
- You're looking for ongoing execution support (that's Founding Marketer)
- You want open-ended coaching without defined outcomes
Pricing
Everything is designed so someone else can take over without rebuilding from scratch.
One-off
Clarity sprint
1500€
Single topic. 1-2 weeks. Delivered as documented recommendation + decision framework.