Innovation & Climate
Formerly backed by the EIT
~ 200+ employees
Europe-based
Challenge
Orchestrated Climathon’s first fully digital campaign in response to COVID-19, uniting local organizers worldwide and transforming a complex climate mission into collective, community-led action.
About Climathon
Climathon is a city-based programme that offers a clear pathway to action and interaction, an opportunity for cities and citizens to co-create local ideas to shared climate challenges. The global Climathon movement comes together within their own community to build the foundations for tangible projects, impact-driven start-ups and long-lasting conversations with decision-makers around city plans and policies. The Climathon programme, organised by Climate KIC in partnership with Impact Hub, WWF, Makesense and the European Student Union, is a one-year programme.
Solution
I led strategy, campaign execution, creative direction, and cross-functional coordination for Climathon’s digital-first global activation. Working across internal and partner teams, I delivered an integrated campaign that exceeded participation goals while designing a modular communications system to support 100+ local events.
- Defined the overall digital communications and campaign strategy in collaboration with the internal Climate-KIC and Climathon teams.
- Co-led creative direction and messaging development for multi-stakeholder audiences (participants, city leaders, organizers, sponsors)
- Designed a 4-layer communications system to streamline global-local messaging and brand consistency
- Coordinated vendors across multiple time zones
- Produced campaign toolkits for 100+ local organizers, including playbooks, templates, and key messaging
- Created branded content across digital channels: paid social, organic, video, newsletter, and press outreach
- Oversaw production of branded visual assets: logos, decks, templates, print materials, and social media kits
- Activated partner networks and influencer collaborations to amplify campaign reach
- Monitored performance and adapted messaging in real time to maximize engagement
- Documented and systematized campaign materials into an accessible knowledge base (Google Workspace & Trello)
Impact
01.
4500+ citizens participants
02.
100 ideathon events
03.
New branding rolled out for 100+ cities
Focus on : Creative assets & visual system
Collaborated with a distributed team across Europe to align messaging and asset production, ensuring consistency across 100+ events.
#1. Core brand system: Brand guidelines, messaging matrix, templates (internal)
The underlying structure that ensures all assets are consistent, modular, and on-brand.
Includes:
- Brand guidelines (logos, fonts, color palette)
- Messaging matrix by audience (participants, cities, partners)
- Design principles (tone, accessibility, modularity)
- Component libraries (icons, templates, layouts)
- Internal imagery & video libraries
🚀 Purpose: Ensure the team and vendors have a unified foundation across all media and formats.
📁 Shared on Google Workspace
#2. Campaign activation: Social and partner toolkits, CTA assets, calendar
A toolkit for partners to spread the message while staying aligned with the core identity.
Includes:
- Messaging blocks and campaign narrative
- Flyers, social media visuals, campaign calendar
- Explainer videos and CTAs
- Media press kits
- CTAs and registration links
- Campaign calendar and activation guide
🚀 Purpose: Equip partners with ready-to-go content for consistent amplification and reach.
📁 Shared via Trello
#3. Execution layer: Customizable print + digital materials, playbook
A full toolkit tailored to the needs of on-the-ground event organizers in 100+ cities.
Includes:
- Editable brochure
- Flyer (print & digital)
- Social media templates (announcements, CTAs, event reminders)
- Brand story (Key messaging framework)
- Print assets (banners, posters)
- Press & media kit templates
- Branded PowerPoint deck template
- Brand assets: logo, typography, color palette, brand guidelines
- Organizer playbook (event coordination + brand usage)
🚀 Purpose: Empower local teams with flexible, easy-to-use materials to launch their own Climathon.
📁 Hosted on: Knowledge base platform
#4. Amplification layer: Story-driven content, video interviews, factsheets
Visual and narrative assets used for global engagement, storytelling, and reporting.
Includes:
- Success stories from previous editions (articles + videos)
- Branded factsheet and quick stats
- High-res photos and participant quotes from past editions
- Call-to-action videos
- Gamification
🚀 Purpose: Capture and amplify the outcomes of the campaign globally and provide evergreen storytelling tools.
📁 Shared via: Google Drive folders and internal asset manager
Highlights
- Delivered results under time, budget and format constraints
- Created storytelling-driven campaigns to humanize climate action
- This project deepened my belief that systems transformation happens when storytelling, design, and participation intersect and when communications help communities see themselves as agents of change.
