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About

Your Marketing & Growth Partner on-demand

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I'm Justine.

I help purpose-driven nonprofits and B2C/B2B2C organizations grow sustainably through fractional CMO and martech solutions

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Here’s what I do best.

  • Build a marketing function from the ground up
  • Mentor and grow a marketing team
  • Align marketing strategy with overall business objectives
  • Drive marketing from strategy to hands-on execution
  • Implement martech solutions to streamline processes
  • Create processes for effective cross-functional collaboration
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I live in Spain.

My journey.

#1. Building expertise across industries
For over 7 years, I’ve built my expertise across 10+ industries, mastering marketing and comms while leading teams of up to 10. I chose roles that pushed me to grow—not just in hard skills, but in resilience, creativity, collaboration, and leadership.
#2. A purpose-driven shift
In 2019, I made a shift, choosing to work with purpose-driven organizations that align with my values. I believe we all have a role in building a sustainable future, and I’m dedicated to helping missions that make a lasting impact.
#3. Creating impact as a fractional CMO
In 2021, I launched my freelance journey, offering CMO-as-a-service and martech advisory to nonprofits and startups. My focus? Building solid marketing functions, streamlining processes, and setting up the right tools for sustainable growth.
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My principles.

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